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Product Management Playbook

How to Start Your Journey As a Product Manager

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Colleagues Working Together

Product managers are in top demand. Not just for digital products, but for any type of product or service.

This is the best time to transition into a product management role.

Product Management Playbook is a workshop teaching you the core attributes of product managers and organizations that follow agile principles to help you kickstart your journey as a product manager in your job or as an entrepreneur.

Workshop Learning Objectives

Understand what is product management.

Define desirable, viable, feasible, and sustainable solutions that meet customer needs. Support development across the product life cycle. Prioritize, collaborate on, and deliver new product ideas Guide teams through the entire product lifecycle.

Discover the ecosystem involved in product management and understand the differences between all roles and responsibilities. 

The success of an activity starts with knowing the inputs and outputs expected from each part of the ecosystem. 

Learn how to manage stakeholders.

Oftentimes, product managers do not have direct reports, but are still responsible for managing multi-directional stakeholders vertically and laterally. The goal is to understand how to relate and communicate with stakeholders. 

Understand how to define problems and create solutions with outcomes-based features.

Products exist to solve problems and the best way to understand a problem is to define the expected outcome to solve the problem. 

Learn how to identify success metrics.  

What can be measured, can be improved. It is important to have clarity on how to measure success every time we dedicate development time to any feature or product. 

Discover Agile development.

This is the way progress can be achieved without waiting for all planets to align.  

Learn how to use a prioritization framework.

The most important skill in managing resources is to understand how to assign resources to the right activities.

A product manager’s role is to be the interface between commercial areas and technical teams to create profitable solutions.

This position is key for the development of new products and the foundation of corporations like Apple and Google.

"People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully."

- Steve Jobs

Team Meeting

Product Management Playbook will provide you the tools to define product roadmaps, prioritize features, and lead teams through data-driven decisions. 

Every organization needs a great product manager to drive innovation, streamline processes, and ensure the successful development and launch of products. 

Product Management Playbook will give you the tools to serve as the bridge between various teams, including marketing, engineering, and design, translating business goals into tangible features and functionalities. 

This workshop is focused on the tools needed to help you manage products and positively impact organizations and customers.

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